PROJECT DETAILS
ROLE: CREATIVE DIRECTION / ART DIRECTION / ILLUSTRATION
Client: Transfer Snowboard Magazine / Thredbo Resort / RED BULL
PERIOD: 2014 – 2017

From its grassroots beginnings in 2014, the Transfer Banked Slalom isn’t just the most participated snowboarding event in the Southern Hemisphere, but an international drawcard for snowboarding's biggest names. Each year, the artwork sets the precedent for the theme of the event along with elements like the course construction. All though there is a team that works on this project, the visual output of the event and the direction is handled by myself. 

Each year, a new challenge presents itself, in 2017 Red Bull had approached us to take on the event, and requested that their arch was used in the artwork. Finding ways to build-in the sponsors and stakeholders into the artwork authentically validates their involvement.

– L.M
ARTWORK
THE EVENT
EVENT MERCHANDISE
MEDIA DESIGN