PROJECT DETAILS
Role: Editor
Output: Content Design / Social Media Management
Client: Mountainwatch.com
Peroid: February – October 2017

A fly-through of various posts created for Instagram during my time as Editor for Australia and New Zealand’s number 1 snow forecasting and weather site – Mountainwatch. During this 9 month period, I managed social projects like Corona’s Line Up Of The Day and optimised weekly reports for social channels and developed promotional strategies for published content while fulfilling advertorial commitments and balancing them with authentic and engaging posts. 

During this period I boosted both the following to over 13k authentic and genuine followers (from 9k), along with a 52% increase in engagements, including likes, comments and saved posts. This was all done with zero-budget, with only the occasional paid-boost on Facebook in the event of paid advertorial.