PROJECT DETAILS
Output: CREATIVE DIRECTION / GRAPHIC DESIGN / ILLUSTRATION
Period: 2013

Anti-youth violence and anti-alcohol-fuelled-violence campaign designed around the tagline 'Don't let a few turn into a blue' for community group stopyouthviolence.org

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The conceptual thinking behind this low-cost, DIY campaign was to create a series of posters which when placed next to each other and then repeated would create a real-time street comic in which the audience would either walk past and be tracking the poster revealing the drinking process which turns abruptly into an image of the same fist clutching at what appears to be a shirt only for the final frame to depict the same wrist handcuffed with the tagline 'Don't let a few turn into a blue'.

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 'A few' references the drunken slang often blurted out when questioned by a bouncer on your intoxication level after a 'few' too many drinks. The turn 'blue' is Australian colloquialism for an argument or fight. The poster as demonstrated by the below image is to be placed in proximity to pubs/clubs and night hot spots and clubbing corridors.

 Essentially the first two 'drinking' frames are positioned on one poster for efficiency purposes as with the last 'consequence' frames also being placed on the same A1 poster in order to be pasted up on walls-quicker and easier.