PROJECT DETAILS
Output: Graphic Design / Creative Direction
Client: #BanBaiada
Period: 2013

Localised letterbox drop and social media animation for the #BanBaiada initiative powered by PETA informing the community on the issues surrounding the lies told by Baiada Poultry and Bartter Enterprises regarding the state in which they cage their chickens. Claiming their livestock, namely, chickens are 'free to roam' through false advertising when in reality, the chickens are confined to a space no bigger than an A4 sheet of paper. 
The idea behind the campaign was to project an image which highlighted the idiocy of their 'Free to roam' statement. The final product included a photographic illustration of a hen with 'concrete slippers', a clear statement about the idiocy behind their claims.