ROLE: ART DIRECTION / GRAPHIC DESIGN / TEXTILE DESIGN
Client: 3CS OUTERWEAR
PERIOD: 2017 / 18 Collection
Working with the pre-existing 3CS Outerwear collection categories, I was given the opportunity to take the preliminary vision for each of the 4 collections and build upon it. From here, I worked with the product development department to develop trim details to be built into the garments. Each collection was aimed at a certain customer:
Goods Crew: The rough and rugged, venture further to get deeper type snowboarder who doesn’t just need outerwear that’ll perform but go the distance.
The Phoenix Collection: For the women who ride, this collection celebrates the liberation of women’s outerwear from the regular polka-dot pony show.
The Resistance: Snowboard and Destroy, this high powered collection is forged from tough and built to endure.
The Rockwell Club: Neon signs, empty whiskey bottles and punctured base drums. This collection caters to those who look like they’ve just stepped out of CBGB in the late 70s.