PROJECT DETAILS
Role: Graphic Design / Marketing Coordination / Illustration / Photography
Client: 3CS Outerwear
Period: 2016

Tasked with the ground-up rebuild of 3CS’s 2016/17 Product Catalog, everything from the coordination and execution of marketing shoots, to product design, copywriting, creating brand elements and packaging it all up in a legible, engaging way would be no small task. However, with a grassroots budget leaving very little beyond printing and distribution costs, the catalogue did its rounds around the globe and didn’t just impress dealers, but to snow sports industry giants and labels to boot. 

Being involved in a small business like 3CS, were each staff member wore multiple hats and regularly undertook tasks reserved for an entire team meant that this catalogue was a true testament to a brand built by some of the most dedicated people I’ve ever worked with. The collection featured here just happened to be their best selling yet, after 14 years.